Do you know where your money goes when you buy a roll of paper towels or a box of artificial sweetener? Well you should, because you might be directly supporting a corporation whose agenda doesn’t align with your values.

Los Angeles-based freelance programmer Ivan Pardo doesn’t like the lack of transparency associated with corporate family trees, so he and his buddies have created a tool to show us the connections between the products we buy and the companies who profit from them. It’s called Buycott. When you open the app and scan an item’s barcode, you’ll see not just the name of the company at the top of the food chain, but every subsidiary that gets paid along the way. The program’s interface is very user-friendly, allowing for quick research while you’re on the go at the supermarket. [click to continue…]

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