Credit card companies are truly looking for as many ways as possible to entice credit card customers to use their cards. One of the latest gimmicks is to offer customers credit cards with photos of their own children. The thought is that customers will be more likely to reach for the card with the picture of their kid, effectively pulling at the parents heartstrings, rather than choosing one that looks plain and mundane.
This is an interesting idea to me and one that really takes a look at the human psyche. If faced between choosing from two otherwise identical cards, are cardholders really more inclined to use the card with the picture of their kids? I should hope that customers would use whichever card makes the most financial sense before choosing one based simply on how it looks.
Another thought behind the personalization of credit cards is that customers are more likely to use a card if they took the time to design it themselves. Special software is used for these credit cards, however, in order to make sure inappropriate photos are not included on the card.
Discover Card has also long allowed cardholders to select their own design, though they cannot put their own photos on the card. Rather, they have to select from a number of provided designs.
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