It seems as if Discover Card knows what it takes to keep its customer’s happy. The card has received the distinguished recognition as having the web site with the Best Overall Satisfaction and Highest Acquisition Effectiveness from Keynote Systems Inc. Last year, the card held a similar honor with being named the site that provides the best online experience ranking for prospective credit card customers
Executive vice president of Cardmember Services for Discover Financial Services LLC, Carlos Minetti, remarked that this honor was a reflection of the company’s “commitment to making life simple and convenient for our customers – from their very first encounter through their most recent contact.”
Discover Card has a long history of introducing innovative customer service initiatives, such as being the first credit card company to launch 24 hour online live customer support. Offline, the company is also committed to connecting cardholders to a customer representative in 60 seconds or less when placing a call. In fact, the company was also recognized with a World Class Customer Satisfaction Award from The Service Quality Management Group for these reasons.
With the competition among credit cards being so high, credit card companies would do well to look at some of the customer service initiatives Discover Card has implemented and to find a way to integrate them into their own systems. After all, when all else is even, that extra attention to customer service is sure to send customers to Discover Card for their financial needs.
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