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Frustrated Consumer Pranks Airline Over Marketing Tactics

by on November 29, 2007

I ran across an amusing practical joke and prank site that I thought I’d share. Apparently, the owner of this web site, John Hargrave of Zug.com, got a little frustrated with the ridiculous marketing tactics of US Airways.  He decided to return the favor with a prank of his own.

I personally have not experienced anything remotely close to the problem that John has. He claims that US Airways basically holds its passengers hostage in the air and pressures them to apply for its own airline credit card. In response to these aggressive marketing tactics, John decided to fight back in his own way.

First, John sent an email to the airline demanding that they put an end to this obnoxious marketing practice, telling them that he’d blog about (not in a good way) it until it made it to the top 10 rankings within the search engines. After a couple days, a representative emailed the writer back and invited him to call her back so they could discuss the issue.

When John called the representative (essentially the secretary for the VP of Marketing at the company), he gave her a terrible time as well. In fact, he attempted to pitch her a credit card just as the airline did to him. Ultimately, the representative hung up on him twice and eventually would no longer take his calls. John even attempted to pitch the receptionist in similar fashion … but she just hung up on him as well.

He then (somehow) got the home phone number of the Vice President of Marketing. He called him at home at 5:00 in the morning. After the VP hung up on him, he called back.
I am not necessarily in favor of harassing people at home, but the entire story is pretty funny.

You know what they say about pay backs…

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