Alliance Data Systems has been offering some great solutions in the world of loyalty and marketing for the past several years, and now theyre working with Marathon Petroleum to build a private label, co-branded credit card service that will give Marathon a bit more market power.
The deal includes the ability to acquire accounts and activate them, get funding, complete the issuance process, generate statements, and process payments, as well as deal with the customer service and marketing side of things.
This card should be a real benefit to consumers too. Cardholders are likely to get discounts on gas as well as bonus rewards for those purchases they make outside of the gas station.
Marathon is excited about the card because they have built such a large group of retail locations over the past few years. That presence should be a serious help when it comes to marketing the cards.